Adorno, How to Look at Television (1954)
What does Adorno say about TV?
Adorno states that the "success or failure, likes or dislikes, approval or did-approval" are not such simple effects of television. He tells us we should use 'deph-psychology' which is a therapy used to approach the "subtle, unconscious, and transpersonal aspects of human experience" in order to start are study on the possible effects of television. He suggests the idea that to better understand what effects television have on people isn't so simple through viewing or the expression of the viewer but is more personal to a subconscious level.
How does TV effect its audience?
TV is now a natural source of entertainment and information for us in our homes. You won't have to leave the house in order to entertain yourself or see what's happening as you can see things happen from across the world. These effects can be positive and negative. It brings us an easier way to find out what is happening in the world due to news from which we are effect by in many ways. If we see something bad happening on the news we would what is disbelief and/or horror, but whether it concerns us we react differently. If something bad is happening on another part of the world we tend to be thankful how better off we are and don't give that part of the world a second thought. What Adorno says is that we are more concerned about how well we can visually see the program or show displayed on the TV. "We are not concerned with the effectiveness of any particular show or program but, we are concerned with the nature of present-day television and its imagery".
Using psychology Adorno hopes to find out this "stimuli" works in order to provide more information in order to create the most engaging effect television can do
How do these concepts relate to animation? Give an example of an actual animation.
In terms of animation, visual stimulation is most important as animation is mostly about the visual effects and how they present and tell the story well. If there isn't much animation or hard to follow and/or poor choice or unimaginative art style it won't engage an audience well. Popular animated series like the Simpsons were engaging due to the recognisable art style that is simple and easy to follow. Combined with being a comedy provides to be a successful engagement of an audience as most people will be familiar with humour and the Simpson's targets family audiences (i.e. young and old).
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